Leu, Jr-Huey
Assistant Professor
Chairman of Department
jessica
Educations
  • Master of Public Relations, Emerson College, Currently doing her Ph. D. in University of Southern Carolina, US.
Research
  • Public Relations, IMC, Oral Communication, PR Strategy, Crisis Management
Present Courses
  • Public Relations, Interpersonal Communication, PR Writing, Organisational Communication


Hsu, Yu-Chuing
Assistant Professor
jessica
Educations
  • Ph. D. in Educational Computing and Technology Program, Barry University, Florida, US.
Research
  • Digital Marketing and Management, Creative Internet Marketing, Web-based Hypermedia, Digital Divide
Present Courses
  • Internet Marketing, Qualitative Research Method, International Communication, Media Criticism


Fan, Sheng-Pao
Assistant Professor
jessica
Educations
  • Ph. D. in Political Science and International Relations, Queensland University, Australia
Research
  • Political Science, International Relations
Present Courses
  • Political Communication, Public Relations in Politics, Political Science, International Relations


Wang, Chuan-Ueh
Assistant Professor
jessica
Educations
  • Ph. D. (2004) in Business Management, Sarasota University, US.
Research
  • International Marketing, Consumer Behavior, IMC
Present Courses
  • IMC, Creative Marketing and Management, Business Management


Shen, Yu-Yen
Assistant Professor
jessica
Educations
  • Master of Communication Art, New York Institute of Technology, US.
Research
  • Media Management, Advertising Strategy, Advertising, Advertising Management
Present Courses
  • Advertising Psychology, Consumer Behaviours, Advertising Management, Sociology


Liu, Cheng-Tao
Assistant Professor
jessica
Educations
  • PHD (1997) in Public Relations, Southern Mississippi University, MS, US.
Research
  • Cross-Culture Communication, Power Relations in PR, PR Ethic Issues, Consumer Complain.
Present Courses
  • Public Relations, News Writing, Communication Research Method, Market Survey, Journalistic English


Tsai, Pei-Fang
Assistant Professor
jessica
Educations
  • M.A., Communication Management, National Sun Yat-Sen University, TW
    M.A., Political Science, Tunghai University, TW

Research
  • Media Literacy,  Gender Research,  News Writing, School Public Relations

Present Courses
  • Internship in PR and Advertising, Mass Media and Society, Gender and Film, Media and Communication Research Mehtods




Hsing-Tung Ho
Assistant Professor


Educations
  • D.B.A. in Marketing, Alliant International University, California, US

Research
  • Sports Marketing, Advertising, Consumer Behavior and IMC

Present Courses
  • Advertising Management, Advertising Strategies and Planning, Research Methods and IMC




Chuang, Ueh-Feng
Lecturer
jessica
Educations
  • MA in Public Relations, Ball State University, Muncie, IN, US.
Research
  • Public Relations, Opinion Poll, News Writing, PR Strategy
Present Courses
  • Public Relations, Market Survey, PR Strategy and Planning, Internship in PR and Advertising



Chen, Weiwei
Lecturer
jessica
Educations
  • MA in Communication, State University of New York at Buffalo, NY, US. Currently doing her Ph. D. at National Cheng Kung University.
Research
  • Cooperate PR, Business Management, Public Relations, NPO Public Relations
Present Courses
  • Communication Theory, Cooperate PR, NPO PR, IMC



Jung, Dingbao
Lecturer
jessica
Educations
  • Master of Arts in Mass Communication, California State University, Fresno, US.
Research
  • Media and Society, Advertising, Copy Writing
Present Courses
  • Advertising Strategy and Planning, Advertising Creative and Copy Writing, Advertising



Fei, Tsui
Lecturer
jessica
Educations
  • MA in Advertising, National Cheng-Chi University
Research
  • Advertising, Advertising Creativity, The Sign of Advertising, Consumer Behaviour, Consumer Sociology
Present Courses
  • Advertising Strategy and Planning, Advertising Creative and Copy Writing, Advertising



Kuo, Ching-Bang
Lecturer
jessica
Educations
  • MFA in Fine Art Painting, Academy of Art University, CA, US.
Research
  • Painting, Illustration, Computer Illustration,Web Page Design, Advertising Design
Present Courses
  • Web Design,Introduction to Visual Design, Advertising Design and Practice, Multimedia Production


Hsieh, Tsung-Ling
Lecturer
jessica
Educations
  • Master of Public Administration, La Verne University, CA,US
Experence
  • Director, News Department of Tainan County Government,Taiwan1998-2000




Jiang, Xin-Xian
Lecturer

Educations
  • Master of Law Science, National Cheng Kung University
Research
  • The Criminal Law, the civil law, intellectual property law, media law
Present Courses
  • The Media Law



Chen, Xin-Zhu
Lecturer

Educations
  • Master of Mass Communication, Tamkang University, Currently doing his Ph. D. at National University of Tainan.
Research
  • Public Relations, IMC, Survey, Brand Management, Image Management
Present Courses
  • Crisis Management , Direct Marke ingt, PR Writing, Survey


Huang, chao-chin
Lecturer

Educations
  • PhD student in National Cheng-Kung University, Taiwan
Research
  •  Marketing, Consumer Behavior, Branding, Strategy
Present Courses
  • Customer Relationship Management (CRM)







James Christian

Guest Professor


Educations
  • Doctoral Candidate, School of Journalism and MassCommunication, University of South Carolina, South Carolina, United States
Experience
  • Instructor of Speech, Department of Mass Communication,
    Francis Marion University, South Carolina, United States
    (2005~)



Su, Wen-Cheng
Assistant 
jessica
Educations
  • Master of Business Administration, Southern Taiwan University
Research
  • Knowledge-Map